Sea Uist Soon

Sea Uist Soon was a 2019 campaign focused on the six connected islands that make up Uist (Berneray, North Uist, Benbecula, Grimsay, South Uist and Eriskay).  It was designed to recreate momentum in the visitor economy after travel disruptions and encourage more frequent visitors to include the islands on their itinerary.

The campaign centred around 20 photo-stops, each with their own special story.  We commissioned bespoke fabric Ordnance Survey maps created especially by Splash Maps for us, with the locations, encouraging visitors to snap them on their social media accounts.   The coverage, caught the attention of the Gadget Show that decided to film their annual Travel Special on Uist that year, providing additional coverage.

As part of the project, we partnered with Geotourist to develop an audio tour in Uist.The campaign was supported by Calmac Ferries Ltd.