Our work

The objectives of our marketing is to balance demand across the islands, reconnecting with our core customers and targeting new visitor segments. Our marketing messaging is around our six stories; Our Gaelic Culture and Communities, Our Wildlife, Our Landscape, Our Food and Drink and Our History and underpinning these stories are our responsible tourism messages.

We champion sustainable and responsible development. We have delivered a decade’s worth of constant growth driven by more prominent promotion and new developments, such as the Hebridean Way.  We have a strong track record of results, which unlocks significant grants and partnership funding for new developments.  Current project development is around Food and Drink, Community and Responsible Tourism, Seasonality and Cruise. 

We are the voice of the tourism industry throughout the Outer Hebrides. The breadth and depth of our membership ensures we have a strong and credible voice with others within the Outer Hebrides and nationally and we lobby government and agencies to effect changes in policy that impact our industry.

We provide support, advice and information to businesses and community groups.